Chairman, Chief Executive Officer and President, FTD Group, Inc.
FTD is a leading provider of floral services and products to member florists and consumers. With its 96% consumer awareness and 90+ year brand history, the FTD brand is considered one of the top ten most recognized brands in the world.
Michael J. Soenen is the Chairman, Chief Executive Officer and President of FTD, Inc. He has served in this capacity since May 2004 and in a variety of other capacities including: President and Chief Operating Officer of FTD and President and Chief Executive Officer of FTD.COM. During his tenure with FTD, revenue has more than doubled from $165 million to over $400 million while EBITDA has expanded four-fold from $15 million to over $60 million. Mr. Soenen led the Company’s initial public offering in February of 2005.
From October 2002, Mr. Soenen served as President and Chief Operating Officer for FTD where he was responsible for combining FTD.COM and FTD, Inc into one company and implemented a variety of sales, marketing and financial strategies which helped turnaround the Company’s florist segment while continuing the rapid growth of its consumer segment. Through his efforts, the Company was sold in 2004.
From May 1999 until October 2002, he served as President and Chief Executive Officer for FTD.COM taking the growing e-commerce Company public in September 1999. Under his leadership, FTD.COM became one of the industry’s fastest growing, most profitable e-commerce companies, with annual revenue today totaling more than $200 million and EBITDA in excess of $20 million.
Mr. Soenen received a B.A. from Kalamazoo College in 1992.
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