Cannondale Associates is a leading marketing and management consulting firm with offices in Wilton, CT and Evanston, IL. The company focuses on building growth. We help manufacturers and retailers grow their brands and strengthen their brand equity by more effectively addressing the rapidly changing interface with their training partners. Areas of expertise include trade promotion strategy and analysis, consumer marketing at retail, best practice benchmarking and financial due diligence.

Ken Harris is a Managing Director and founder of Cannondale Associates and is an expert in the areas of manufacturer/retailer relationships, benchmarking, channel strategy development, category management, trade promotion analysis and financial due diligence. He is an author and frequent speaker at industry associations on these subjects. He combines a strong discipline of strategic planning and account relationships in multiple trade channels from his sales and trade marketing background at Glendinning Associates Consulting, The Coca-Cola Company and E.J. Brach’s. In his 22 year career, Mr. Harris has worked with over four dozen Fortune 500 companies to improve strategic development and implementation of marketing and sales plans. Mr. Harris received his B.A. from the University of Michigan.