Mr. Barnhorn is currently the Chairman and CEO of San Francisco-based Bevology LLC. The Company’s SuperFly, Zenergize and Vessence brands provide a broad category solution to retailers and consumers in the rapidly emerging effervescent beverage supplement category. His career as an entrepreneurial leader, industry advisor and investor is focused on the development of innovative brands in emerging food, beverage and nutrition categories. This journey began in the 1990’s as Founder and CEO of the Fantasia Fresh Juice Company, a company which he built into the leading fresh juice/smoothie company in the Midwestern United States prior to its merger with Naked Juice. It continued with his creation in 2005 of Wild Waters, a company currently in-market with a healthy, functional water beverage brand for kids in the emerging kids functional beverage category. In addition to continuing to serve as Executive Chairman of Wild Waters, Mr. Barnhorn serves as an Operating Advisor to several equity investment groups focused on the consumer products industry.

Prior to focusing on the food and beverage industry in the mid 1990’s, Mr. Barnhorn’s background incorporated a broad range of industry and functional experience including Strategic Planning Associates (Corporate Strategy Development and Implementation across primarily consumer-focused businesses), LIAS, Ltd. (Director of a Division of the Hungarian state-owned technology company in Budapest), Swander Pace (Consumer Products Strategy and Operations consulting), and brief stints with P&G (Sales) and DLJ (Investment Banking). Mr. Barnhorn holds an MBA from Stanford University and a B.A. in Economics from the University of Virginia.