Winona Capital Management takes its name from Winona, Minnesota, the town in which WCM's founding investor, the Laird Norton Company began in 1855. Winona is a historic town on the banks of the Mississippi whose role in the early US timber industry became an intersection where the entrepreneurial spirit of the west met with industry and capital to create powerful relationships and enterprises which exist to this day. Winona Capital embodies these principals by finding and creating lasting value at the intersection of hard work, capital and ideas.

Our mission is to become the leading private equity firm dedicated to building long-term equity value for family and private investors and the management teams with whom we partner. Our firm stands for thoughtful advice and absolute integrity. As principals, we bring a unique combination of skills and experience: from successful operating managers to trusted intermediaries, seasoned investors, and patient limited partners. We work as partners along side our investors and our management teams to build value in the companies in which we invest and own.